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Peter Beagrie: "I was fortunate to make over 750 appearances during my playing career and now I see dozens of games a month with my work with Sky Sports. This, together with having only just recently finished playing and coaching, has made me only too aware of how a good coach can nurture raw talent and help a player not only reach their potential, but in many cases far exceed it. Ambition Football will be an invaluable tool for coaches at all levels."

Kerry Dixon, former Chelsea and England striker: "I've worked with great coaches throughout my career and I owe them all a great deal. Ambition Football will help our coaches become better, which in turn will help our players develop. I was lucky enough to play at the very highest level, but I appreciate that football isn't all about the Premier League and World Cups and I'll do anything I can do to help young coaches and players enjoy the game and improve technically."